Experts In Residence are professionals with deep expertise in a specific area of our program: design thinking, research, prototyping, adult learning, behavior change, gamification, self-directed learning, and more. Depending on your learning goals, we will pair you with at least one expert in residence whom you can meet, share your challenges, and receive ideas, inspirations, and solutions.
Although I've been working in the field of design for over 10 years, my love for co-creation and innovation has taken me through a quite diverse set of challenges and roles.
After starting as a UX designer I moved into the world of advertising and branding as a creative where I focused on making brands stand out from strategy to identity. As an art director, I was responsible for the research and design process, where I focused on including the voice of the customer wherever possible.
With the potential of Data-driven marketing, I switched from branding into the field of Conversion rate optimisation as a UX designer.
With a set of new skills and case studies, I was eager to teach others how to achieve similar results. This is when I joined Growth Tribe as a coach and trainer with a focus on growth and UX.
The need for this kind of performance focused digital training turned out to be growing, which lead me to build a team of trainers and coaches in data, growth, design and leadership delivering our solutions all over the world to clients like Ahold, HSBC, Philips and more.
In my latest adventure, I am focusing on combining my experience in design and learning to build effective learning solutions to help close today's most prominent skills gaps in Europe.
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Around 10 yrs of experience in L&D both on internal roles (managing training departments) and as external consultant. Worked to create self-directed learning programs and tools. General HR knowledge, coordinating recruitment processes, leading Internal Comm, acting as HR BP for multiple functions and markets etc.
I have expertise in game design, product design and experience design. I've been designing corporate learning games for almost 5 years. Before that, I designed learning experiences at the Alternative University, a university founded by students and based on self-directed learning. I'm currently working on a digital gamified platform called Chambr, and I'm expanding my expertise to the digital space.
